Tuesday, 16 July 2019 | 21:49 WIB

Indonesia Ministry of Villages Hold E-commerce Literacy Workshop

Indonesia Ministry of Villages Hold E-commerce Literacy Workshop (special)

PALU, NETRALNEWS.COM - The Indonesia Ministry of Villages, Development of Disadvantaged Regions and Transmigration is collaborating with Shopee and Tadulako University marketplaces to hold e-commerce literacy workshops for MSMEs in disadvantaged areas in Tadulako University, Palu, Central Sulawesi.

In this workshop, 30 UMKM players came from Donggala and Sigi District who brought their respective products from their villages. The MSME participants who were participants were given training by getting material about tips on selling online, namely good product photo techniques and also how to make product descriptions so they could attract consumers' attention so they could access to a wider market.

The Ministry of Villages Expert Staff Ekatmawati said that the issue of product marketing in Disadvantaged Regions was not only related to accessibility and lack of infrastructure, but also the low level of public knowledge about digital literacy.

"In this era, digitalization is very important for MSME players in disadvantaged areas to market their products. Therefore, with this workshop in collaboration with Shopee, it is expected to encourage the development of marketing products for MSMEs in disadvantaged areas online," said Ekatmawati.

The statement was conveyed by Ekatmawati during the workshop, accompanied by the Director of Local Economic Development from the Directorate General of Development of Disadvantaged Areas (DG PDT) of the Ministry of Villages, Bahartani Lamakampali, Wednesday (05/29/2019).

Ekatmawati further said that the cooperation of the Ministry of Villages through the Directorate General of PDT with Shopee and Tadulako University had produced a commitment to move MSMEs in disadvantaged areas to Go-Online.

"From Shopee and the university, they have committed to jointly encourage or mobilize MSMEs in disadvantaged areas to market their products online. For Tadulako University, they will help through KKN activities which are expected by their students to help and invite other MSMEs to market their products. the product online, "he said.

Meanwhile, Director of Local Economic Development of the Directorate General of Ministry of Villages Bahartani Lamakampali added that besides e-commerce literacy provided by Shopee to MSME players in disadvantaged areas, Shopee Indonesia also has a Nusantara Creation program which is a dedicated platform for MSMEs to showcase their range of products.

"This program aims to provide a forum for MSMEs to reach a wider market in marketing their products online," he said.