Monday, 16 September 2019 | 16:04 WIB

Sun Life: Health is an Important Part of Indonesia‘s Economic Development

Sun Life: Health is an Important Part of Indonesia's Economic Development (netralnews)

JAKARTA, NETRALNEWS.COM - Sun Life Indonesia President Director Elin Waty said that health investment plays a crucial role, and so it must be met with physical, mental and financial health.

This statement was conveyed by Elin because in 2025 Indonesia would become the 13th economic power in the world. There is also a research that predicts that by 2045, Indonesia will be ranked as the 7th largest economy in the world.

"In 2030, Indonesia will also have a population with a productive age of 64 percent. Other countries even pay their citizens to get pregnant and have children," Elin said.

According to Elin, there are two possibilities that can occur in the momentum of Indonesia's demographic bonus. First, the point of economic strength or the point of being a burden on the family or even the country.

"Productive generations are also healthy or not. Being unhealthy is a big burden for the government and the state. Therefore, we must start to intensify the way to live healthier," she said.

Elin felt sad, learning from Car Free Day, referring to the 2018 Basic Health Research (Riskesdas) data which stated that the lifestyle of the community was not yet classified as healthy because of lack of movement. This situation is also exacerbated by the predilection of the people who consume foods that are high in sugar and fat.

"Indonesian people like to consume food with processed coconut milk, fried foods. The population of Indonesia is also the second most lazy country to move, coupled with the presence of ride hailing taxis," Elin said firmly.

Not only physical and mental health, Elin referred to the Financial Services Authority (OJK) data in 2016, that there were only 27 percent of productive age who have future savings. While the number of penetration of life insurance ownership is only 7 percent.

Therefore, Sun Life campaigns for the #LiveHealthierLives Health Campaign. The campaign is not only related to a healthy lifestyle but also doing financial planning and managing stress.

"This (campaign) contributes to our well-being and becomes a better human being. Hopefully the campaign can spread and get a positive message," he explained.

On the same occasion, Elin also introduced public figures as well as health activists namely Ibnu Jamil and Kelly Tandiono as Ambassadors of Live Healthier Lives Campaign.