Wednesday, 22 January 2020 | 06:48 WIB

Shopee Appoints Didi Kempot as Brand Ambassador

Shopee Appoints Didi Kempot as Brand Ambassador (shopee)

JAKARTA, NETRALNEWS.COM - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has announced its collaboration with Indonesian Javanese musician Didi Kempot as their latest brand ambassador, along with the excitement of Shopee 12.12 Birthday Sale.

Didi Kempot is a musician who is close to the community through traditional Javanese Campursari music. With the times, it is increasingly important for every individual to appreciate and support the rich culture of Indonesia. The collaboration between Shopee and Didi Kempot will present a series of new initiatives that can embrace the public, especially the next generation, to preserve Indonesia's cultural diversity.

The series of Shopee collaborations with Didi Kempot will begin with the excitement of Shopee 12.12 Birthday Sale TV Show which will air on December 12, 2019 at 19.00 on RCTI, SCTV, Indosiar, and MNC TV.

Handhika Jahja, Director of Shopee Indonesia, said: "Shopee is pleased to be working with Didi Kempot, an iconic figure who has a high dedication in introducing original Indonesian music. The beauty of culture that Indonesia has needs to be passed on from generation to generation so that it does not disappear. As the leading online shopping platform in Indonesia, we collaborate with Didi Kempot to elevate Indonesia's cultural wealth through a series of interesting initiatives. We hope that through this collaboration we can reach all generations and raise public awareness to maintain Indonesia's cultural diversity. We started by inviting users to watch Shopee 12.12 Birthday Sale TV Show."

Meanwhile, Didi Kempot said: "I am pleased to be able to join the Indonesian Shopee extended family who also share the same passion in showing their appreciation of Indonesia's cultural diversity. As children of the nation, it is our duty to protect cultural property. This is a new experience for me to work with online shopping platforms in Indonesia, and I hope the collaboration with Shopee can bring culture to be closer to the community, and have a positive influence to support the preservation of Indonesian culture through interesting initiatives, "he said on Saturday (12/07/2019).

Users can enjoy the chanting of original Indonesian music that will be performed by Didi Kempot in Shopee 12.12 Birthday Sale TV Show, accompanied by a series of programs that are packaged creatively by taking inspiration from the beauty of the Indonesian Archipelago. Rows of other homeland artists will also be present such as Agnez Mo, Rossa, Via Vallen, Marion Jola and Nella Kharisma