JAKARTA, NETRALNEWS.COM - Crisis times such as the Covid-19 pandemic are the best time to buy housing, as many property developers have now launched various marketing strategies to maintain sales, such as selling price discounts, free BPHTB, or payment relief.
That is, consumers can now buy a house as a basic necessity at the most competitive prices.
Moreover, leading banks still promise to provide easy credit for consumers who buy houses owned by well-known property developers during this difficult time. This is based on the bank's trust in the company that has a good track record.
The markets also seem to respond positively to the property developer promotion programs. One proof is the sale of property products owned by Sinar Mas Land in the Move in Quickly program that reached more than IDR369 billion. This result was achieved on May 18, 2020, or nearly two months since the promotion took place on March 22, 2020.
This encouraging achievement cannot be separated from the breakthroughs that the company carried out amid the economic downturn due to the Covid-19 coronavirus pandemic.
"We made a breakthrough by strengthening our digital marketing strategies. Therefore, it was easier for consumers to buy properties in their respective homes. On the other hand, we also utilize social media that are widely used by the public by installing advertorials," said Alim Gunadi, Managing Director of Strategic Business & Services at Sinar Mas Land, on Wednesday (05/20/2020).
In fact, Sinar Mas Land uses a virtual video show unit that consumers can watch through social media. In the future, all projects will provide a similar platform so consumers feel confident when buying their dream homes.
The company also actively sends messages to Whatsapp numbers for each consumer and e-mail marketing on a regular basis, including several national bank customers as corporate partners. Alim hopes the strategy can help the sales team meet the needs of every consumer.
The Move in Quickly program offers consumers an easy price of 20%, 15%, up to 10% in certain periods. There is also a free BPHTB with terms and conditions applicable to units that are ready for moving in (ready stock) owned by Sinar Mas Land.
A number of interesting products to choose from in the Move in Quickly program include houses, shop houses, kiosks, and apartments. The areas include Jakarta (The Elements, Southgate, and Aerium), Tangerang (BSD City and Taman Banjar Wijaya), Cibubur (Kota Wisata and Legenda Wisata), Batam (The Nove at Nuvasa Bay), Balikpapan (Grand City), and Surabaya (Bukit Mas Tourism and Klaska Apartments).
Move in Quickly Program
The Move in Quickly Program is divided into three stages. The first period starts from March 22 to June 30, 2020 with a payment reduction of 15% to consumers who buy ready stock products through KPR (housing loan) Express. For purchases of ready stock with cash payments, consumers can get price discounts of up to 20%. Consumers who buy units under construction through housing loans can pay down payment (DP) of 15% 12 times plus a 15% discount from the value of the credit agreement. Move in Quickly is still in the first period, which has the biggest discount compared to afterwards. "There is still more than a month for consumers to take advantage of the attractive promo of the first period Move in Quickly. Don't miss this golden opportunity," Alim said.
The second period runs from July 1 to September 30, 2020. Consumers who buy ready stock units with KPR Express in this period will get a payment reduction of 10%. When buying with cash payment, consumers can enjoy a discount of 15%. Consumers who buy units under construction with housing loan facilities are allowed to pay 10% down payment as much as 9 times plus a discount of 10% from the value of the credit agreement.
Meanwhile, the third period runs from October 1 to December 31, 2020. Consumers receive a payment reduction of 5% if they buy ready stock products using mortgages throughout that time. Consumers will also get price discounts of up to 10% when buying ready stock products by cash. Consumers who buy units under construction with housing loan facilities can pay in installments up to 5% as much as 6 times plus a discount of 5% on the value of the loan agreement. This means that the faster you buy, the consumer receives greater convenience.
To make it easier for consumers to apply for housing loans, Sinar Mas Land also cooperates with a number of banks in the program, such as BNI, Mandiri, CIMB Niaga, BTN, UOB, and Mandiri Syariah. Further information can be found at www.sinarmasland.com/moveinquickly or contact us at 021 53159000.