JAKARTA, NETRALNEWS.COM - Citi Indonesia has received an award as Best Corporate/Institutional Digital Bank in Indonesia from Global Finance magazine, a leading worldwide publication in international financial markets. The recipients of the prestigious 21st Global Finance World's Best Digital Banks were chosen from among entries evaluated by a world-class panel of judges at Infosys, a global leader in consulting, technology and outsourcing, and Global Finance's editorial team.
Quoting on its press release, winning banks were selected based on the strength of their strategies in attracting and servicing digital customers; success in getting clients to use digital offerings; growth of digital customers; breadth of product offerings; evidence of tangible benefits gained from digital initiatives; and web/mobile site design and functionality.
"We are truly honored to be able to maintain our title as 'Best Corporate/Institutional Digital Bank in Indonesia.' This award recognizes the strides that we are making in digital banking which resulted in our customer-led growth. We will continue to be intensely focus on developing cutting edge technologies that will enable us to create superior digital experiences for our clients," said Citi Indonesia CEO Batara Sianturi commenting on this achievement, on Thursday (08/27/2020).
Citi Indonesia's Head of Treasury and Trade Solutions Tim Utama added: "Our approach to digitization and innovation is comprehensive and multi-faceted. We are investing in technology and digitization to leverage on our capabilities and to amplify the power and reach of our global scale network, to support our clients in their digital transformation journey, especially as they navigate through these challenging times."
The Digital Onboarding solution that enables existing clients to open new and incremental accounts completely digitally - is now live in 10 markets in the region, including Indonesia. In the first quarter of the year, over 1,000 accounts were opened digitally in Asia Pacific. A significant proportion of new and incremental accounts are now opened using the Digital Onboarding solution. To help clients in dealing with implications from the COVID-19 pandemic, Citi Indonesia TTS team also conducted webinar sessions on treasury management through digital platforms, which included virtual live demos of CitiDirect to familiarize clients with the platform.
Beside Indonesia, Citi also swept Best Corporate/Institutional Digital Bank titles across 15 markets, namely: Australia, Bangladesh, China, Hong Kong, India, Japan, Malaysia, New Zealand, Pakistan, Philippines, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam. In Asia Pacific region, the bank was also recognized for Best Online Cash Management, Best Online Treasury Services, Best Mobile Adaptive Site, Best Mobile Banking App, and Best Open Banking APIs.
In Consumer Banking front, Citi Asia Pacific was recognized for Best Information Security Management and Fraud Management, Best Mobile Banking Adaptive Site and, Best Open Banking APIs. The business comprises 17 markets, 12 in Asia Pacific and 5 in Europe, Middle East and Africa.
Citi Asia Pacific and EMEA Head of Consumer Banking Gonzalo Luchetti said: "Digital and mobile banking are at the core of our strategy to offer clients a simpler, more intuitive and increasingly personalized client experience. Digital innovation is key to helping us offer a superior client experience, giving us the tools to be able to pre-empt and respond to client needs. This, in addition to our digital partnerships in the region, and introduction of new products and services on our digital platforms, is enabling us to successfully generate client-led growth."
Giving customers the ability to do the majority of their banking through mobile despite varying lockdowns and restrictions due to the pandemic, Citi Indonesia has strengthened its clientcentric model and solidly accelerated its digital transformation in Indonesia. Such efforts have led to a 76% until July 2020 in the company's Citi Mobile usage growth.