Wednesday, 21 October 2020 | 12:31 WIB

Mobile Premier League Extends Digital Mandate with M&C Saachi Performance

Mobile Premier League Extends Digital Mandate with M&C Saachi Performance (special)

JAKARTA, NETRALNEWS.COM - Mobile Premier League (MPL) Indonesia, a fast-growing esports platform, has decided to extend its partnership with global digital media agency M&C Saatchi Performance. The extension consolidates the position of M&C Saatchi Performance as the digital marketing agency of record for Mobile Premier League in Indonesia where esports has officially been recognized as a sports discipline by the Indonesia Youth and Sports Ministry and the Indonesian National Sports Committee (KONI) during the 2020 KONI National Conference on August 25-27.

For the past year, M&C Saatchi Performance and Mobile Premier League, which is an Indian company, have been working closely to launch the popular gaming platform in Indonesia raising awareness and attracting a solid user base in the market. Since then, MPL has crossed over three million registered users establishing as one of the main players in the Indonesian market. 

About the digital mandate extension, Joe Wadakethalakal, SVP of Corporate Development, International Relations, and Strategic Partnerships at Mobile Premier League, said: "We've built a strong partnership with M&C Saatchi Performance and are happy to renew their title as our digital marketing agency of record in Indonesia. Over the past year, thanks to their expertise in mobile marketing and to their rounded understanding of the Indonesian market and consumer behaviour, we've been able to quickly scale our market presence and shape our offering on the preferences of Indonesian users. We look forward to continue working together to make MPL the go-to gaming platform in Indonesia."

Meanwhile, Roshat Adnani, Country Director Indonesia at M&C Saatchi Performance said: "It's great to be part of Mobile Premier League's growth journey in Indonesia. Over the past year, we worked closely with their team to deliver successful digital marketing strategies and are extremely proud of the results achieved. Not only did we manage to successfully launch MPL in Indonesia, but also to help them become one of the leading gaming platforms in Indonesia. Now that MPL's presence has been established, we'll be further supporting their business growth focusing on innovative and impactful media strategies. We're excited to extend our partnership!"