Saturday, 06 March 2021 | 00:29 WIB

Tourism and Creative Economy Ministry Launches Program on Local Products

Deputy of Marketing at the Ministry of Tourism and Creative Economy Nia Niscaya (kemenparekraf)

TANGERANG, NETRALNEWS.COM - To commemorate the #BeliKreatifDanauToba program, the Indonesian Ministry of Tourism and Creative Economy holds a promotion event and Beli Kreatif Danau Toba Fair dan Pesona Kuliner Danau Toba campaign in Summarecon Mall Serpong, Tangerang, Banten, from February 11th to February 12th 2021.

Deputy of Marketing at the Ministry of Tourism and Creative Economy Nia Niscaya explains that this event is being held to establish and to invite the citizens so that they love, buy, and use local products which are produced by Indonesia UMKM (MSME) or artisanal.

"The MSME has a big role in moving Indonesian economy. Statistically, MSMEs has contributed 60% to GDP and used 90% of workers. Therefore, let's love our local products," Nia said at an online press conference on Saturday (2/13/2021).

In this event, there are many creative economy products of North Sumatera specialty such as fashion, craftworks, and food. There is also live music where the North Sumatera like Trio Batak and other ethical music perform.

Nia Niscaya explains that Beli Kreatif Danau Toba event is a derivative of Beli Kreatif Lokal program that is initiated by the Ministry of Tourism and Creative Economy to support Nasional Bangga Buatan Indonesia movement which is made in accordance to President Joko Widodo’s instruction.

The Nasional Bangga Buatan Indonesia movement focuses on regions that have growth potential. The Ministry of Tourism and Creative Economy believes that developing the creative economy potential in Sumatera Toba Lake is one of the super priority destinations in Indonesia.

"The Beli Kreatif Danau Toba event should be promoted not only in North Sumatra, but also in areas with the Batak diaspora," she said.

In #BeliKreatifDanauToba program, the Ministry of Tourism and Creative Economy will do an accompaniment for the MSMEs to improve the self-competency and to provide skills in utilizing digital technology. By doing that, it can widen its marketing from national to international. "We have targeted about 20% of local products to enter the export market," Nia added.