Thursday, 12 December 2019 | 12:23 WIB

Kylie Jenner Becomes Youngest Self-Made Billionaire through Cosmetics

Kylie Jenner Becomes Youngest Self-Made Billionaire through Cosmetics (usweek)

JAKARTA, NETRALNEWS.COM -- Forbes has reported that 21-year-old Kylie Jenner has become the youngest self-made billionaire in the world thanks to around 9 percent revenue growth in her $ 900 million business, Kylie Cosmetics, in 2018. The business was driven by partnerships with Ulta that brought more than 1,000 products to beauty shop in the US.

"Jenner's cash has increased from a profitable business, and the 21 year-old has become a billionaire, with an estimated wealth of $ 1 billion," Forbes reporter Natalie Robehmed said, as quoted by socialitelife.

"She is the youngest self-made billionaire, achieving ten-digit wealth at a younger age than Mark Zuckerberg (who was 23 years old when he reached that number)."

It was discovered that Jenner went into the cosmetics market in 2015 when she began selling equipment to beautify her lips, with lipstick and lip liners. The product was sold out in less than a minute.

A few months later, she launched Kylie Cosmetics at Shopify with 500,000 lip kits in six colors. In the Insider report, at the end of 2016, the company had made a profit of $ 307 million.

Experts say the key to success was a well-run social media strategy. "She has more than 175 million followers across the platforms that she uses to market her products," Natalie added.

"Things that are made by themselves are true," she told Paper magazine, adding that Kris Jenner and Caitlyn Jenner "cut her at the age of 15" and since then have not supported Kylie financially.

"My parents said that I need to make my own money, it's time to learn how to save and spend your own money, things like that," she said. "What I want to say is that I do have a platform, but there is no inherited money."

Finally, Kylie Jenner became the richest person in her family. People magazine rated that the relative of Kim Kardashian has become the second most successful celebrity with revenuess of US $ 350 million.