Wednesday, 11 December 2019 | 15:49 WIB

Asus Introduces Ultra Thin and Light Zenbook Laptop

Asus Introduces Ultra Thin and Light Zenbook Laptop (trusted)

JAKARTA, NETRALNEWS.COM - Taiwanese manufacturer of portable computer devices ASUS is targeting the first position in the "ultra-thin" laptop market segment in 2019 following the first rank in the overall laptop market in Indonesia.

"In 2018, we ranked second on" ultra-thin "laptops. The position turned out to be the same until the first quarter of 2019," said ASUS Indonesia Head of Public Relations and Online Marketing Muhammad Firman.

ASUS won 40 percent of the market share of laptop products for all categories from 2013 to early 2019.

"The growth of our products in the 'ultra-thin' segment has increased since 3.5 percent in 2017 to 27 percent in the first quarter of 2019," Firman said citing data from market research firm GfK.

ASUS has divided its laptop products into three segments, the ultra-thin segment called Zenbook, the general laptop segment, and the gaming laptop segment.

The ASUS Zenbook Pro 14 UX480 is one of ASUS '"ultra-thin" segments by offering a "touchpad" feature that can function as an additional screen, music player, and even opening document files.

The ASUS UX480 has a 14-inch screen and is priced at Rp26,999 million to become a variant of the UX580 which has a 15-inch screen.