16:49wib
Trade Ministry Opens Forum to Discuss Modest Fashion Market Opportunities in Australia

Friday, 22-October-2021 23:00

Several models display modest fashion clothing during the 2021 Muslim Fashion Festival in Jakarta.
Image : ANTARA FOTO/Aditya Pradana Putra/hp
Several models display modest fashion clothing during the 2021 Muslim Fashion Festival in Jakarta.
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JAKARTA, NETRALNEWS.COM - Indonesia is trying to capture the market opportunities for modest fashion products in the Australian market by organizing a digital discussion forum titled Modest Fashion Trend Australia. The forum is conducted on the sidelines of the 2021 Trade Expo Indonesia-Digital Edition (TEI-DE) event.

This discussion forum was organized by the Indonesian Ministry of Trade in collaboration with the Indonesia Diaspora Business Council (IDBC) in Australia and the Indonesian Fashion Chamber (IFC).

"This discussion forum, with the theme of Australia's Modest Fashion Trend, aims to encourage Indonesian Muslim fashion products to penetrate the global market through Australia," said Director of Export Product Development at the Ministry of Trade Miftah Farid while giving a speech on behalf of the Director General of National Export Development Didi Sumedi.

Miftah said modest fashion is a growing market,  and has attracted the attention of not only Muslim countries but also non-Muslim countries. He said nowadays the concept of modest fashion is no longer only associated with religion, but has become a choice of aesthetics, comfort, and lifestyle choices.

"As stated by Indonesian President Joko Widodo and Minister of Trade Muhammad Lutfi at the opening of the Trade Expo Indonesia-Digital Edition yesterday (10/2½021), Indonesia has great potential to become a producer center and the center of the world's Muslim fashion industry. For that, Indonesia must be able to take advantage of this momentum and opportunity," he explained.

Miftah also said that the Indonesian diaspora could be an importer of Indonesian modest fashion products in the Australian market.

"The Indonesian diaspora, especially those who work as professionals in the creative industry, are expected to share knowledge on trends, market tastes, and consumer behavior for modest fashion products in Australia," said Miftah.

Also attending the discussion forum were the Indonesian Deputy Ambassador to Australia Mohamad Syarif Alatas, National Director of Australia at Indonesia Diaspora Business Council (IDBC) Astrid Varsile, National Chairman of the Indonesian Fashion Chamber (IFC) Ali Charisma, and Trade Attache of the Indonesian Embassy in Canberra Agung Wicaksono Sochirin.

The participants who attended the forum included Indonesian diaspora from various regions in Australia who worked as certified fashion stylists in Australia, Halal cosmetic manufacturers and entrepreneurs, Muslim fashion product entrepreneurs, and business consultants engaged in modest fashion.

Indonesian Deputy Ambassador to Canberra Mohamad Syarif Alatas expressed his appreciation to the Indonesian Diaspora who live in Australia who have participated in increasing exports of Indonesian Muslim fashion products, especially to Australia.

“This modest fashion forum is held to encourage Indonesian businesses to expand market access for modest fashion products in Australia. The Indonesian Embassy in Canberra cooperates with the Ministry of Trade to support every effort to increase Indonesia's exports to Australia," said Syarif.

He emphasized that his office would facilitate the business players, such as encouraging trade cooperation, business matching, export training, exhibition support, mentoring/advocacy, and trade promotion.

Astrid Varsile, National Director of Australia at the Indonesia Diaspora Business Council (IDBC), emphasized that IDBC is ready to collaborate with the Ministry of Trade in an effort to boost Indonesia's non-oil and gas exports, especially modest fashion products.

Meanwhile, Canberra Trade Attache Agung Wicaksono Sochirin said Indonesia could also take advantage of the Indonesia-Australia Comprehensive Economic Partnership (IA-CEPA) agreement to further expand the Indonesian market in Australia.

“Through the implementation of the IA-CEPA, all Indonesian products entering the Australian market are no longer subject to tariffs. This can be used to strengthen competitiveness,” added Agung.

According to Agung, the IA-CEPA also provides a platform for Indonesian businesses to overcome technical barriers to trade, and strengthen cooperation to encourage the small and medium business sector to be more integrated with the global market, as reported by Antara.

Reporter : turkhan
Editor : turkhan